Development of the entire online data infrastructure for Grupo Puma, based on a central data system with general information about its international catalog. Different applications have been built on this system to minimize management efforts and help the company synchronize its data for use by customers, professionals, and third parties.
Its robust administration streamlines the coordination and management of international content, with numerous automation
Provides information and services for the entire international catalog of the brand, being fully manageable. It offers navigation and content for different countries and languages, adapting its rules and content accordingly. It is capable of delivering updated and dynamically generated versions of the PDF sheets for its products, completely eliminating manual management without compromising the design and presentation needs of a large amount of technical data. Despite its complexity, it is an extremely fast website, capable of achieving high-end performance in the major online performance metrics without caching.
Available for iOS and Android, it allows interaction with content, consultation of guides, and technical product data in any country and language with a simple QR code scan.
A web application capable of responding to product QR code scans from any device and providing links to various associated resources.
A comprehensive internal commercial system blending CRM and ERP functions for the company, capable of managing sales with complex commercial attribution logic and daily updated data importation. It provides centralized functions for both the marketing and sales areas of the group, allowing them to access and interact with both their managers and customers.
A later expansion opened the system to all group clients through a native mobile and web application. It offers direct support functions, billing consultation, promotions, and access to the loyalty system for customers with rewards and discounts.
